Privacy Policy

This Privacy Policy is established to clarify how we collect, use, store, and protect user personal information during your visit and purchase on our website. Our top priority is protecting the personal privacy and information security of all users. We adhere to the principles of voluntariness, necessity, and confidentiality in all information processing behaviors, fully respect the privacy rights of every customer, and strictly manage and protect all user data collected through platform interactions. This policy applies to all users who browse the website, place orders, and use our shopping and service functions.

1. Information We Collect

We only collect necessary user information that is closely related to shopping transactions and service provision, and we will never actively collect irrelevant sensitive personal information. During your use of our website services, the information we may collect mainly includes basic order and service information you actively provide.
When you register an account, browse products, submit orders, or consult customer services, you may voluntarily provide personal information including but not limited to your name, contact information, shipping address, and payment related basic information. Such information is only used to complete order processing, logistics delivery, after-sales service response, and customer communication, ensuring that we can provide you with complete and accurate shopping services.
In addition, we may collect non-identifiable basic browsing information generated during your access to the website, including browsing pages, product viewing preferences, access time, and basic device usage data. This type of information cannot locate a single user’s personal identity and is only used to analyze website operation status, optimize product display, and improve user browsing and shopping experience.

2. How We Use Your Information

All user information we collect will only be used within the scope of daily operation and service guarantee of the website, and we will never use user information for unauthorized purposes. Firstly, your personal order and shipping information will be used for order confirmation, product delivery, logistics tracking, and order follow-up management, to ensure that every purchased product can be accurately and safely delivered to your designated address.
Secondly, your contact information will be used for daily service communication, including order status notification, logistics progress reminder, after-sales problem feedback, and reply to your consultation messages. We will timely feed back all shopping related information to you through legitimate and standardized communication channels, ensuring smooth communication during the whole shopping process.
Thirdly, the anonymous browsing and preference data we collect will be used for website optimization and service upgrading. We will summarize user browsing habits and product demand preferences, optimize website page layout, product classification display, and service process, so as to provide users with more in line with demand product recommendations and a more comfortable shopping experience.
We will never use your personal information for commercial promotion, spam message push, or other irrelevant marketing behaviors without your explicit consent, nor will we arbitrarily expand the use scope of user information.

3. Information Storage and Protection

We have established perfect information security management mechanisms and technical protection measures to fully protect your personal information from leakage, loss, tampering and unauthorized access. All user personal data and order information collected by the website will be stored through secure and standardized data storage systems, with strict access authority management.
Only authorized operation and service personnel can access user information, and all personnel have signed strict confidentiality agreements. All access and operation records of user information will be retained and supervised in real time to avoid arbitrary viewing, copying, transmitting and modifying user data.
We will retain your order information and related personal data only within the necessary service cycle. When the information is no longer needed for service guarantee, order after-sales follow-up and data optimization, we will take standardized and safe ways to delete and clean up the user information, and will not retain user personal information for a long time without basis.

4. Information Sharing and Disclosure

We adhere to the principle of strictly confidential user information, and will never sell, rent, trade or publicly disclose your personal information to any third party in any form under normal circumstances. Your private information and order data are the core confidential information of our platform, and we always take strict isolation and protection measures.
In the process of providing you with shopping services, we may entrust third-party service providers to complete partial supporting services, including logistics and distribution, payment settlement, and website operation maintenance. All cooperative third parties have passed strict qualification screening and security assessment. We will only provide the third parties with the user information necessary to complete the corresponding services, and sign confidentiality agreements with all cooperative institutions to restrict them from using, leaking or disseminating user information in any form.
Once the third-party service is completed, the obtained user information will be immediately cleared and destroyed by the cooperating institution, and no private retention will be allowed. We will conduct regular supervision and inspection on the information management behavior of cooperative institutions to fully ensure the security of user information.

5. User Rights and Choices

You have independent and complete rights to your personal information. You can independently decide whether to provide relevant information when using website services. You can check, modify, update and sort out your personal account information and order data at any time during your normal browsing and shopping process.
If you want to inquire about the storage and use status of your personal information, or have demands for information modification and clearance, you can contact us through the website’s dedicated contact channel. We will respond to your legitimate demands in a timely manner, assist you in completing information processing, and fully protect your independent control right over personal privacy information.
You can also adjust your browsing and interaction habits according to your personal preferences, and choose to refuse to provide non-necessary information. Refusal to provide non-necessary information will not affect your normal browsing of website products and enjoyment of basic shopping and after-sales services.

6. Policy Update and Optimization

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to the actual operation and service upgrading of the website. All updated privacy policy contents will be displayed on the website page in a timely manner, and the revised policy will take effect from the date of publication.
We recommend that users regularly check the content of this policy during daily browsing and shopping to timely understand our latest privacy protection rules and service standards. Your continued use of the website’s shopping and service functions after the policy update means that you recognize and accept the optimized privacy protection rules.

7. Contact Us

If you have any questions, suggestions or objections to our privacy protection rules, information collection and use methods, or any demands related to personal information protection, please contact us through the Contact Us page of the website. We will carefully record, timely reply and properly handle all your feedback, and continuously optimize our privacy protection system to better protect the legitimate privacy rights and interests of every user.

 

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